/* ==================== BASE & HERO SYSTEM ==================== */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

body {
  font-family: "Plus Jakarta Sans", "Segoe UI", system-ui, -apple-system, sans-serif;
  background-color: var(--surface-muted);
  color: var(--ink-800);
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }

/* ==================== SHELL ==================== */
.ph {
  position: relative;
  isolation: isolate;
  overflow: hidden;
  padding: 5rem 0 5.5rem;
  background-color: var(--surface-muted);
}

.ph-container {
  position: relative;
  max-width: 1280px;
  margin: 0 auto;
  padding: 0 2rem;
}

.ph-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr);
  gap: 3.5rem;
  align-items: center;
}

.ph-grid.is-even { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); }

.ph-center {
  max-width: 820px;
  margin: 0 auto;
  text-align: center;
}

.ph-center .ph-lead { margin-left: auto; margin-right: auto; }
.ph-center .ph-ctas,
.ph-center .ph-points,
.ph-center .ph-proof { justify-content: center; }

/* Soft brand mesh + fading grid behind the hero */
.ph-mesh::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -2;
  background:
    radial-gradient(circle at 12% 18%, rgba(59, 123, 246, 0.14), transparent 38%),
    radial-gradient(circle at 88% 22%, rgba(99, 102, 241, 0.12), transparent 40%),
    radial-gradient(circle at 70% 95%, rgba(14, 165, 233, 0.10), transparent 42%),
    linear-gradient(180deg, #ffffff 0%, var(--surface-muted) 100%);
}

.ph-mesh::after {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -1;
  background-image:
    linear-gradient(rgba(37, 99, 235, 0.06) 1px, transparent 1px),
    linear-gradient(90deg, rgba(37, 99, 235, 0.06) 1px, transparent 1px);
  background-size: 44px 44px;
  -webkit-mask-image: radial-gradient(ellipse 70% 60% at 50% 40%, #000 30%, transparent 80%);
          mask-image: radial-gradient(ellipse 70% 60% at 50% 40%, #000 30%, transparent 80%);
}

/* Dark navy variant (automation, security, small business) */
.ph-dark {
  color: #ffffff;
  background:
    radial-gradient(circle at 85% 10%, rgba(59, 123, 246, 0.38), transparent 42%),
    radial-gradient(circle at 5% 90%, rgba(99, 102, 241, 0.25), transparent 40%),
    linear-gradient(135deg, var(--ink-900), #13254a);
}

.ph-dark::after {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -1;
  background-image:
    linear-gradient(rgba(255, 255, 255, 0.05) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.05) 1px, transparent 1px);
  background-size: 44px 44px;
  -webkit-mask-image: radial-gradient(ellipse 70% 70% at 60% 40%, #000 20%, transparent 80%);
          mask-image: radial-gradient(ellipse 70% 70% at 60% 40%, #000 20%, transparent 80%);
}

.ph-dark .ph-title { color: #ffffff; }
.ph-dark .ph-lead { color: #b6c4dc; }
.ph-dark .ph-eyebrow { color: #8fb4ff; }
.ph-dark .ph-points li { color: #d5def0; }
.ph-dark .ph-proof-text strong { color: #ffffff; }
.ph-dark .ph-proof-text span { color: var(--ink-400); }

/* Decorative blurred orbs */
.ph-orb {
  position: absolute;
  z-index: -1;
  border-radius: 50%;
  filter: blur(60px);
  opacity: 0.55;
  pointer-events: none;
  animation: phDrift 14s ease-in-out infinite alternate;
}

/* ==================== TYPOGRAPHY ==================== */
.ph-badge {
  display: inline-flex;
  width: fit-content;
  max-width: 100%;
  align-items: center;
  gap: 0.6rem;
  padding: 0.3rem 0.9rem 0.3rem 0.3rem;
  margin-bottom: 1.4rem;
  font-size: 0.8rem;
  font-weight: 600;
  color: var(--ink-700);
  background-color: rgba(255, 255, 255, 0.85);
  border: 1px solid var(--line);
  border-radius: 999px;
  box-shadow: var(--shadow-md);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
}

.ph-badge b {
  padding: 0.2rem 0.6rem;
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: #ffffff;
  background: linear-gradient(180deg, var(--brand-500), var(--brand-600));
  border-radius: 999px;
}

.ph-dark .ph-badge {
  color: #d5def0;
  background-color: rgba(255, 255, 255, 0.08);
  border-color: rgba(255, 255, 255, 0.14);
  box-shadow: none;
}

.ph-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  margin-bottom: 1rem;
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: var(--brand-600);
}

.ph-eyebrow::before {
  content: "";
  width: 18px;
  height: 2px;
  border-radius: 2px;
  background-color: currentColor;
}

.ph-title {
  font-size: clamp(2.3rem, 4.6vw, 3.35rem);
  font-weight: 800;
  line-height: 1.08;
  letter-spacing: -0.035em;
  color: var(--ink-900);
  margin-bottom: 1.25rem;
}

/* Headings use one solid colour: the highlighted phrase inherits the heading colour */
.ph-hl {
  color: inherit;
  background: none;
}

.ph-lead {
  max-width: 560px;
  font-size: 1.1rem;
  line-height: 1.65;
  color: var(--ink-600);
}

/* ==================== CTAs ==================== */
.ph-ctas {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.875rem;
  margin-top: 2rem;
}

.ph-btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  height: 50px;
  padding: 0 1.6rem;
  font-size: 0.95rem;
  font-weight: 700;
  border-radius: 12px;
  transition: transform 0.2s var(--ease), box-shadow 0.2s ease, background-color 0.2s ease, border-color 0.2s ease;
}

.ph-btn svg {
  width: 17px;
  height: 17px;
  fill: none;
  stroke: currentColor;
  stroke-width: 2.5;
  stroke-linecap: round;
  stroke-linejoin: round;
  transition: transform 0.2s var(--ease);
}

.ph-btn:hover svg { transform: translateX(3px); }

.ph-btn.solid {
  color: #ffffff;
  background: linear-gradient(180deg, var(--brand-500), var(--brand-600));
  box-shadow: 0 1px 0 rgba(255, 255, 255, 0.25) inset, 0 10px 24px -4px rgba(37, 99, 235, 0.45);
}

.ph-btn.solid:hover {
  background: linear-gradient(180deg, var(--brand-600), var(--brand-700));
  transform: translateY(-2px);
}

.ph-btn.ghost {
  color: var(--ink-800);
  background-color: #ffffff;
  border: 1px solid var(--line);
  box-shadow: var(--shadow-md);
}

.ph-btn.ghost:hover { border-color: #cfe0fb; transform: translateY(-2px); }

.ph-dark .ph-btn.ghost {
  color: #ffffff;
  background-color: rgba(255, 255, 255, 0.08);
  border-color: rgba(255, 255, 255, 0.18);
  box-shadow: none;
}

.ph-dark .ph-btn.ghost:hover { background-color: rgba(255, 255, 255, 0.14); }

/* Check-list under the CTAs */
.ph-points {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem 1.4rem;
  margin-top: 1.75rem;
  list-style: none;
}

.ph-points li {
  display: inline-flex;
  align-items: center;
  gap: 0.45rem;
  font-size: 0.875rem;
  font-weight: 600;
  color: var(--ink-600);
}

.ph-points li::before {
  content: "";
  width: 18px;
  height: 18px;
  flex-shrink: 0;
  border-radius: 50%;
  background:
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23ffffff' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6 9 17l-5-5'/%3E%3C/svg%3E") center / 11px no-repeat,
    linear-gradient(180deg, #34d399, #10b981);
}

/* Avatar social proof */
.ph-proof {
  display: flex;
  align-items: center;
  gap: 0.9rem;
  margin-top: 2rem;
}

.ph-proof-stack { display: flex; }

.ph-proof-stack img {
  width: 38px;
  height: 38px;
  border-radius: 50%;
  object-fit: cover;
  border: 2.5px solid #ffffff;
  box-shadow: 0 4px 10px rgba(11, 19, 36, 0.12);
}

.ph-proof-stack img + img { margin-left: -10px; }

.ph-proof-text strong { display: block; font-size: 0.875rem; font-weight: 700; color: var(--ink-900); }
.ph-proof-text span { font-size: 0.8rem; color: var(--ink-500); }
.ph-proof-text .stars { color: #f59e0b; letter-spacing: 1px; }

/* ==================== MOCKUP PRIMITIVES ==================== */
.ph-stage {
  position: relative;
}

/* Browser window */
.ph-browser {
  position: relative;
  overflow: hidden;
  background-color: #ffffff;
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-lg);
}

.ph-browser-bar {
  display: flex;
  align-items: center;
  gap: 0.9rem;
  height: 40px;
  padding: 0 1rem;
  background-color: #f8fafc;
  border-bottom: 1px solid var(--line);
}

.ph-dots { display: flex; gap: 6px; }
.ph-dots i { width: 10px; height: 10px; border-radius: 50%; background-color: #e2e8f0; }
.ph-dots i:nth-child(1) { background-color: #fca5a5; }
.ph-dots i:nth-child(2) { background-color: #fcd34d; }
.ph-dots i:nth-child(3) { background-color: #86efac; }

.ph-url {
  flex: 1;
  max-width: 320px;
  margin: 0 auto;
  height: 24px;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0.4rem;
  font-size: 0.7rem;
  font-weight: 600;
  color: var(--ink-500);
  background-color: #ffffff;
  border: 1px solid var(--line);
  border-radius: 7px;
}

.ph-url svg { width: 11px; height: 11px; }

/* Phone */
.ph-phone {
  position: relative;
  width: 280px;
  height: 572px;
  padding: 11px;
  border-radius: 44px;
  background: linear-gradient(160deg, #1e293b, #0b1324);
  box-shadow:
    0 0 0 1px rgba(255, 255, 255, 0.06) inset,
    0 40px 80px -20px rgba(11, 19, 36, 0.45),
    0 12px 24px rgba(11, 19, 36, 0.15);
}

.ph-phone-screen {
  position: relative;
  height: 100%;
  overflow: hidden;
  border-radius: 34px;
  background-color: #ffffff;
}

.ph-phone-screen::before {
  content: "";
  position: absolute;
  top: 8px;
  left: 50%;
  z-index: 5;
  width: 86px;
  height: 24px;
  transform: translateX(-50%);
  border-radius: 999px;
  background-color: #0b1324;
}

.ph-status {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 40px;
  padding: 0 1.4rem;
  font-size: 0.7rem;
  font-weight: 700;
  color: var(--ink-900);
}

.ph-status i { display: inline-flex; gap: 3px; }
.ph-status i b { width: 3px; border-radius: 1px; background-color: currentColor; }
.ph-status i b:nth-child(1) { height: 4px; margin-top: 4px; }
.ph-status i b:nth-child(2) { height: 6px; margin-top: 2px; }
.ph-status i b:nth-child(3) { height: 8px; }

/* Floating glass card */
.ph-card {
  position: absolute;
  z-index: 3;
  display: flex;
  align-items: center;
  gap: 0.7rem;
  padding: 0.7rem 0.95rem 0.7rem 0.7rem;
  background-color: rgba(255, 255, 255, 0.94);
  border: 1px solid rgba(255, 255, 255, 0.9);
  border-radius: 14px;
  box-shadow: var(--shadow-lg);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  white-space: nowrap;
}

.ph-card strong { display: block; font-size: 0.8rem; font-weight: 700; color: var(--ink-900); line-height: 1.3; }
.ph-card span:not(.ph-ico):not(.ph-pill):not(.ph-av) { display: block; font-size: 0.72rem; color: var(--ink-500); line-height: 1.35; }

/* Icon tile */
.ph-ico {
  display: grid;
  place-items: center;
  flex-shrink: 0;
  width: 36px;
  height: 36px;
  border-radius: 10px;
  color: var(--ic, var(--brand-600));
  background-color: var(--ib, #e0edff);
}

.ph-ico svg,
svg.ph-i {
  width: 18px;
  height: 18px;
  fill: none;
  stroke: currentColor;
  stroke-width: 2.2;
  stroke-linecap: round;
  stroke-linejoin: round;
}

/* Gradient initials avatar */
.ph-av {
  display: grid;
  place-items: center;
  flex-shrink: 0;
  width: 30px;
  height: 30px;
  border-radius: 50%;
  font-size: 0.66rem;
  font-weight: 800;
  color: #ffffff;
  background: var(--av, linear-gradient(135deg, #60a5fa, #2563eb));
}

/* Status pill */
.ph-pill {
  display: inline-flex;
  align-items: center;
  gap: 0.3rem;
  padding: 0.15rem 0.55rem;
  font-size: 0.66rem;
  font-weight: 700;
  border-radius: 999px;
  color: var(--tc, var(--brand-700));
  background-color: var(--tb, #e0edff);
}

/* Photo frame used by industry pages */
.ph-photo {
  position: relative;
  overflow: hidden;
  border-radius: 28px;
  box-shadow: var(--shadow-lg);
}

.ph-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

/* ==================== ANIMATION ==================== */
.ph-in {
  animation: phUp 0.85s var(--ease) both;
}

.ph-in.d1 { animation-delay: 0.08s; }
.ph-in.d2 { animation-delay: 0.16s; }
.ph-in.d3 { animation-delay: 0.24s; }
.ph-in.d4 { animation-delay: 0.36s; }
.ph-in.d5 { animation-delay: 0.5s; }

.ph-float { animation: phFloat 6s ease-in-out infinite; }
.ph-float.f2 { animation-duration: 7s; animation-delay: -2s; }
.ph-float.f3 { animation-duration: 8s; animation-delay: -4s; }

/* A floating card that also fades in: wrap the float around the entrance */
.ph-pop { animation: phPop 0.7s var(--ease) both; }

@keyframes phUp {
  from { opacity: 0; transform: translateY(20px); }
  to { opacity: 1; transform: none; }
}

@keyframes phPop {
  from { opacity: 0; transform: scale(0.85) translateY(10px); }
  to { opacity: 1; transform: none; }
}

@keyframes phFloat {
  0%, 100% { transform: translateY(0); }
  50% { transform: translateY(-10px); }
}

@keyframes phDrift {
  from { transform: translate(0, 0) scale(1); }
  to { transform: translate(30px, -20px) scale(1.1); }
}

@keyframes phPulse {
  0% { transform: scale(0.8); opacity: 0.7; }
  100% { transform: scale(2.2); opacity: 0; }
}

@keyframes phBlink {
  0%, 100% { opacity: 1; }
  50% { opacity: 0.35; }
}

/* ==================== RESPONSIVE ==================== */
@media (max-width: 1024px) {
  .ph { padding: 4rem 0 4.5rem; }
  .ph-grid,
  .ph-grid.is-even { grid-template-columns: 1fr; gap: 3rem; }
  .ph-copy { max-width: 680px; }
}

@media (max-width: 768px) {
  .ph-container { padding: 0 1.25rem; }
  .ph-lead { font-size: 1rem; }
}

@media (max-width: 580px) {
  .ph { padding: 3rem 0 3.5rem; }
  .ph-title { font-size: 2.15rem; }
  .ph-ctas .ph-btn { width: 100%; }
  .ph-card { padding: 0.55rem 0.75rem 0.55rem 0.55rem; }
  .ph-card .ph-ico { width: 30px; height: 30px; }
}

/* Base styles are always the finished, visible state, so turning animation off is safe */
@media (prefers-reduced-motion: reduce) {
  .ph *,
  .ph *::before,
  .ph *::after {
    animation: none !important;
    transition: none !important;
  }
}

/* ==================== FANNED CHANNEL CARDS + FUNNEL ==================== */
.mk-stage { position: relative; min-height: 540px; }

.mk-fan { position: absolute; top: 0; left: 0; width: 62%; height: 400px; }

.mk-msg {
  position: absolute;
  top: 30px;
  left: 50%;
  width: 250px;
  padding: 1rem;
  margin-left: -125px;
  background-color: #fff;
  border: 1px solid var(--line);
  border-radius: 20px;
  box-shadow: var(--shadow-lg);
  transform-origin: 50% 110%;
  animation: mkFan 1.1s var(--ease) both;
}
.mk-msg.e { --r: -14deg; --x: -70px; animation-delay: 0.4s; z-index: 1; }
.mk-msg.w { --r: 0deg; --x: 0px; animation-delay: 0.3s; z-index: 3; top: 10px; }
.mk-msg.s { --r: 14deg; --x: 70px; animation-delay: 0.5s; z-index: 2; }
.mk-msg { transform: translateX(var(--x)) rotate(var(--r)); }

.mk-ch { display: flex; align-items: center; gap: 0.45rem; margin-bottom: 0.75rem; font-size: 0.7rem; font-weight: 800; color: var(--ink-800); }
.mk-ch .ph-ico { width: 28px; height: 28px; border-radius: 8px; }
.mk-ch .ph-ico svg { width: 15px; height: 15px; }
.mk-ch em { margin-left: auto; font-style: normal; font-size: 0.6rem; font-weight: 700; color: var(--ink-400); }

.mk-banner { height: 92px; margin-bottom: 0.65rem; border-radius: 12px; display: grid; place-items: center; text-align: center; color: #fff; font-weight: 800; line-height: 1.15; background: radial-gradient(circle at 20% 20%, #fde68a, transparent 45%), linear-gradient(135deg, #f97316, #db2777); }
.mk-banner small { display: block; font-size: 0.58rem; font-weight: 700; letter-spacing: 0.12em; opacity: 0.9; }
.mk-banner b { font-size: 1.15rem; }
.mk-lines i { display: block; height: 7px; margin-bottom: 0.4rem; border-radius: 4px; background-color: #eef2f8; }
.mk-cta { display: grid; place-items: center; height: 30px; margin-top: 0.6rem; font-size: 0.66rem; font-weight: 800; color: #fff; border-radius: 9px; background: linear-gradient(180deg, var(--brand-500), var(--brand-600)); }

.mk-bubble { padding: 0.55rem 0.65rem; font-size: 0.66rem; line-height: 1.5; color: #111b21; background-color: #d9fdd3; border-radius: 12px; border-top-right-radius: 3px; }
.mk-bubble b { color: #047857; }
.mk-btns { display: grid; gap: 0.3rem; margin-top: 0.4rem; }
.mk-btns span { display: block; padding: 0.35rem; text-align: center; font-size: 0.64rem; font-weight: 700; color: #027eb5; background-color: #f0f2f5; border-radius: 8px; }

.mk-sms { padding: 0.6rem 0.7rem; font-size: 0.66rem; line-height: 1.5; color: var(--ink-800); background-color: #f1f5f9; border-radius: 12px; border-top-left-radius: 3px; }

/* Funnel analytics card */
.mk-funnel {
  position: absolute;
  right: 0;
  bottom: 0;
  z-index: 4;
  width: 300px;
  padding: 1.1rem;
  background-color: #fff;
  border: 1px solid var(--line);
  border-radius: 20px;
  box-shadow: var(--shadow-lg);
}
.mk-funnel h4 { display: flex; justify-content: space-between; align-items: center; margin-bottom: 0.9rem; font-size: 0.8rem; font-weight: 800; color: var(--ink-900); }
.mk-step { margin-bottom: 0.6rem; }
.mk-step div { display: flex; justify-content: space-between; margin-bottom: 0.25rem; font-size: 0.66rem; font-weight: 600; color: var(--ink-500); }
.mk-step div b { color: var(--ink-900); font-weight: 800; }
.mk-step span { display: block; height: 10px; border-radius: 6px; background-color: #eef2f8; overflow: hidden; }
.mk-step span i { display: block; width: var(--w); height: 100%; border-radius: inherit; background: linear-gradient(90deg, var(--a), var(--b)); transform-origin: left; animation: mkBar 1.2s var(--ease) both; animation-delay: var(--d); }
.mk-roi { display: flex; align-items: center; gap: 0.5rem; margin-top: 0.8rem; padding: 0.6rem 0.7rem; font-size: 0.68rem; font-weight: 700; color: #047857; background-color: #ecfdf5; border-radius: 10px; }
.mk-roi strong { margin-left: auto; font-size: 0.95rem; font-weight: 800; }

.mk-seg { top: 60%; left: 0; }
.mk-seg .ph-ico { --ic: #db2777; --ib: #fce7f3; }

@keyframes mkFan { from { opacity: 0; transform: translateY(40px) rotate(0deg); } to { opacity: 1; transform: translateX(var(--x)) rotate(var(--r)); } }
@keyframes mkBar { from { transform: scaleX(0); } to { transform: scaleX(1); } }

@media (max-width: 1024px) {
  .mk-stage { max-width: 640px; margin: 0 auto; }
}
@media (max-width: 580px) {
  .mk-stage { min-height: 0; }
  .mk-fan { position: relative; width: 100%; height: 360px; }
  .mk-msg.e, .mk-msg.s { display: none; }
  .mk-funnel { position: relative; width: 100%; margin-top: -2rem; }
  .mk-seg { display: none; }
}

/* ==================== PAGE SECTIONS ==================== */
.mc-sec { position: relative; padding: 6.5rem 0; overflow: hidden; }
.mc-sec.white { background-color: var(--surface); }
.mc-wrap { position: relative; max-width: 1280px; margin: 0 auto; padding: 0 2rem; }
.mc-sec h2, .mc-sec h3, .mc-sec h4 { color: var(--ink-900); }
.mc-eb { display: inline-flex; align-items: center; gap: 0.45rem; margin-bottom: 0.9rem; font-size: 0.78rem; font-weight: 800; letter-spacing: 0.08em; text-transform: uppercase; color: #db2777; }
.mc-eb::before { content: ""; width: 20px; height: 8px; border-radius: 4px; background: linear-gradient(90deg, #f472b6, var(--brand-500)); }
.mc-h2 { font-size: clamp(1.9rem, 3.4vw, 2.6rem); font-weight: 800; line-height: 1.15; letter-spacing: -0.035em; }
.mc-p { margin-top: 1rem; font-size: 1.03rem; line-height: 1.75; color: var(--ink-600); }
.mc-head { max-width: 760px; margin: 0 auto 3.5rem; text-align: center; }

.rv-on [data-rv] { opacity: 0; transform: translateY(26px); transition: opacity 0.8s var(--ease), transform 0.8s var(--ease); }
.rv-on [data-rv].in { opacity: 1; transform: none; }

/* ---------- 1. Journey ribbon ---------- */
.mc-intro { display: grid; grid-template-columns: 1.1fr 1fr; gap: 3.5rem; align-items: end; margin-bottom: 3rem; }
.mc-does { display: flex; flex-wrap: wrap; gap: 0.5rem; }
.mc-does span { padding: 0.5rem 0.9rem; font-size: 0.86rem; font-weight: 700; color: #9d174d; background-color: #fdf2f8; border: 1px solid #fbcfe8; border-radius: 999px; }
.mc-journey { position: relative; height: 290px; }
.mc-journey svg { position: absolute; inset: 0; width: 100%; height: 100%; }
.mc-journey .rib { fill: none; stroke: url(#mcRib); stroke-width: 8; stroke-linecap: round; stroke-dasharray: 1; stroke-dashoffset: 1; }
.mc-journey.in .rib, html:not(.rv-on) .mc-journey .rib { stroke-dashoffset: 0; transition: stroke-dashoffset 2.6s var(--ease) 0.2s; }
.mc-journey .ghost { fill: none; stroke: #eef2f8; stroke-width: 8; stroke-linecap: round; }
.mc-tp { position: absolute; left: var(--x); top: var(--y); translate: -50% -50%; display: grid; justify-items: center; gap: 0.35rem; width: 140px; text-align: center; }
.mc-tp i { display: grid; place-items: center; width: 54px; height: 54px; font-style: normal; font-size: 1.4rem; border-radius: 18px; background-color: #fff; border: 1px solid var(--line); box-shadow: var(--shadow-md); }
.mc-tp b { font-size: 0.82rem; font-weight: 800; color: var(--ink-900); }
.mc-tp small { font-size: 0.72rem; color: var(--ink-500); }
.mc-tp:nth-of-type(1) { --x: 6%; --y: 70%; }
.mc-tp:nth-of-type(2) { --x: 24%; --y: 25%; }
.mc-tp:nth-of-type(3) { --x: 42%; --y: 70%; }
.mc-tp:nth-of-type(4) { --x: 60%; --y: 25%; }
.mc-tp:nth-of-type(5) { --x: 78%; --y: 70%; }
.mc-tp:nth-of-type(6) { --x: 94%; --y: 25%; }
.mc-tp:nth-of-type(6) i { color: #fff; border-color: transparent; background: linear-gradient(160deg, #10b981, #047857); }
.rv-on .mc-journey .mc-tp { opacity: 0; scale: 0.6; transition: opacity 0.5s ease, scale 0.6s var(--ease); }
.rv-on .mc-journey.in .mc-tp { opacity: 1; scale: 1; }
.mc-journey.in .mc-tp:nth-of-type(2) { transition-delay: 0.4s; } .mc-journey.in .mc-tp:nth-of-type(3) { transition-delay: 0.8s; } .mc-journey.in .mc-tp:nth-of-type(4) { transition-delay: 1.2s; } .mc-journey.in .mc-tp:nth-of-type(5) { transition-delay: 1.6s; } .mc-journey.in .mc-tp:nth-of-type(6) { transition-delay: 2s; }
.mc-profile-note { max-width: 780px; margin: 1.5rem auto 0; padding: 1rem 1.3rem; text-align: center; font-size: 0.95rem; line-height: 1.65; color: var(--ink-700); background-color: #fdf2f8; border-radius: 16px; }

/* ---------- 2. Nurture plant ---------- */
.mc-grow-wrap { display: grid; grid-template-columns: 1fr 1.25fr; gap: 4rem; align-items: center; }
/* Lead nurture card: score rises, stage track fills, drip touches appear one by one */
.mc-nurture { position: relative; padding: 1.5rem; background-color: #fff; border: 1px solid var(--line); border-radius: 28px; box-shadow: var(--shadow-lg), 30px -20px 60px -30px rgba(244, 114, 182, 0.45), -30px 30px 60px -30px rgba(99, 102, 241, 0.4); }

.mc-n-head { display: flex; align-items: center; gap: 0.85rem; padding-bottom: 1.2rem; border-bottom: 1px solid var(--line-soft); }
.mc-n-av { display: grid; place-items: center; flex-shrink: 0; width: 46px; height: 46px; font-size: 0.85rem; font-weight: 800; color: #fff; border-radius: 50%; background: linear-gradient(135deg, #f472b6, #6366f1); }
.mc-n-head b { display: block; font-size: 1rem; font-weight: 800; color: var(--ink-900); }
.mc-n-head small { font-size: 0.78rem; color: var(--ink-500); }

.mc-score { position: relative; flex-shrink: 0; width: 64px; height: 64px; margin-left: auto; }
.mc-score svg { width: 100%; height: 100%; transform: rotate(-90deg); }
.mc-score circle { fill: none; stroke-width: 6; stroke-linecap: round; }
.mc-score .bg { stroke: #f1f5f9; }
.mc-score .val { stroke: url(#mcScore); stroke-dasharray: 100; stroke-dashoffset: 14; transition: stroke-dashoffset 2.4s var(--ease) 0.3s; }
.rv-on .mc-nurture:not(.in) .mc-score .val { stroke-dashoffset: 88; }
.mc-score span { position: absolute; inset: 0; display: grid; place-content: center; text-align: center; font-size: 1.05rem; font-weight: 800; line-height: 1; color: var(--ink-900); }
.mc-score span small { display: block; margin-top: 2px; font-size: 0.52rem; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-400); }

/* Stage track */
.mc-stages { position: relative; display: grid; grid-template-columns: repeat(3, 1fr); margin: 1.4rem 0 1.5rem; }
.mc-stages::before, .mc-stages::after { content: ""; position: absolute; top: 13px; left: 16.66%; height: 4px; border-radius: 4px; }
.mc-stages::before { right: 16.66%; background-color: #f1f5f9; }
.mc-stages::after { width: 66.66%; background: linear-gradient(90deg, #f472b6, #6366f1, #10b981); transform-origin: left; transition: transform 2.2s var(--ease) 0.4s; }
.rv-on .mc-nurture:not(.in) .mc-stages::after { transform: scaleX(0); }
.mc-stage { position: relative; z-index: 1; display: grid; justify-items: center; gap: 0.4rem; text-align: center; font-size: 0.78rem; font-weight: 700; color: var(--ink-700); }
.mc-stage i { display: grid; place-items: center; width: 30px; height: 30px; font-style: normal; font-size: 0.72rem; font-weight: 800; color: #fff; border-radius: 50%; background-color: var(--c); box-shadow: 0 0 0 4px #fff, 0 6px 14px -4px var(--c); transition: transform 0.5s var(--ease), background-color 0.4s ease; }
.mc-stage:nth-child(1) { --c: #f472b6; } .mc-stage:nth-child(2) { --c: #6366f1; } .mc-stage:nth-child(3) { --c: #10b981; }
.rv-on .mc-nurture:not(.in) .mc-stage i { --c: #cbd5e1; transform: scale(0.8); }
.mc-nurture.in .mc-stage:nth-child(2) i { transition-delay: 1.1s; } .mc-nurture.in .mc-stage:nth-child(3) i { transition-delay: 2.2s; }

/* Drip timeline */
.mc-drip { position: relative; display: grid; gap: 0.6rem; }
.mc-drip::before { content: ""; position: absolute; top: 18px; bottom: 18px; left: 17px; width: 2px; background: repeating-linear-gradient(180deg, #e2e8f0 0 5px, transparent 5px 9px); }
.mc-tch { position: relative; display: grid; grid-template-columns: 36px 1fr auto; gap: 0.8rem; align-items: center; padding: 0.55rem 0.75rem 0.55rem 0; transition: opacity 0.5s ease, transform 0.6s var(--ease); }
.mc-tch-ico { display: grid; place-items: center; width: 36px; height: 36px; border-radius: 11px; color: var(--ic); background-color: var(--ib); box-shadow: 0 0 0 4px #fff; }
.mc-tch-ico svg { width: 17px; height: 17px; fill: none; stroke: currentColor; stroke-width: 2.2; stroke-linecap: round; stroke-linejoin: round; }
.mc-tch b { display: block; font-size: 0.86rem; font-weight: 700; color: var(--ink-900); }
.mc-tch small { font-size: 0.74rem; color: var(--ink-500); }
.mc-tch em { padding: 0.2rem 0.55rem; font-style: normal; font-size: 0.72rem; font-weight: 800; color: #047857; background-color: #d1fae5; border-radius: 999px; }
.rv-on .mc-nurture:not(.in) .mc-tch { opacity: 0; transform: translateX(-14px); }
.mc-nurture.in .mc-tch:nth-child(2) { transition-delay: 0.6s; } .mc-nurture.in .mc-tch:nth-child(3) { transition-delay: 1.1s; } .mc-nurture.in .mc-tch:nth-child(4) { transition-delay: 1.6s; }

/* Hand-off banner */
.mc-handoff { display: flex; align-items: center; gap: 0.75rem; margin-top: 1.1rem; padding: 0.85rem 1rem; color: #fff; border-radius: 16px; background: linear-gradient(135deg, #10b981, #047857); box-shadow: 0 16px 30px -16px rgba(4, 120, 87, 0.7); transition: opacity 0.5s ease 2.4s, transform 0.6s var(--ease) 2.4s; }
.mc-handoff svg { flex-shrink: 0; width: 22px; height: 22px; fill: none; stroke: currentColor; stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.mc-handoff b { display: block; font-size: 0.9rem; font-weight: 800; }
.mc-handoff small { font-size: 0.76rem; opacity: 0.9; }
.rv-on .mc-nurture:not(.in) .mc-handoff { opacity: 0; transform: translateY(12px) scale(0.96); }

.mc-touch { display: grid; gap: 0.7rem; margin-top: 1.5rem; }
.mc-touch div { display: flex; align-items: center; gap: 0.7rem; padding: 0.85rem 1rem; font-size: 0.92rem; font-weight: 600; color: var(--ink-700); background-color: #fff; border: 1px solid var(--line); border-radius: 14px; }
.mc-touch div::before { content: ""; flex-shrink: 0; width: 20px; height: 20px; border-radius: 50%; background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23ffffff' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6 9 17l-5-5'/%3E%3C/svg%3E") center / 11px no-repeat, linear-gradient(135deg, #f472b6, #6366f1); }

/* ---------- 3. Segmentation clusters ---------- */
.mc-seg-wrap { display: grid; grid-template-columns: 1.2fr 1fr; gap: 3.5rem; align-items: center; }
.mc-scatter { position: relative; height: 420px; background-color: #fff; background-image: linear-gradient(#f1f5f9 1px, transparent 1px), linear-gradient(90deg, #f1f5f9 1px, transparent 1px); background-size: 42px 42px; border: 1px solid var(--line); border-radius: 26px; box-shadow: var(--shadow-lg); overflow: hidden; }
.mc-dot { position: absolute; width: 14px; height: 14px; border-radius: 50%; background-color: var(--c); box-shadow: 0 0 0 3px rgba(255, 255, 255, 0.9); transition: left 1.3s var(--ease), top 1.3s var(--ease); }
.mc-ring { position: absolute; display: grid; place-items: end center; border-radius: 50%; border: 2px dashed var(--c); background-color: color-mix(in srgb, var(--c) 8%, transparent); opacity: 1; transition: opacity 0.6s ease 1s; }
.mc-ring span { position: absolute; bottom: -12px; padding: 0.2rem 0.6rem; font-size: 0.72rem; font-weight: 800; white-space: nowrap; color: #fff; background-color: var(--c); border-radius: 999px; }
.rv-on .mc-scatter:not(.in) .mc-ring { opacity: 0; }
.mc-ring.r1 { left: 8%; top: 10%; width: 150px; height: 150px; --c: #2563eb; }
.mc-ring.r2 { left: 58%; top: 8%; width: 140px; height: 140px; --c: #db2777; }
.mc-ring.r3 { left: 12%; top: 56%; width: 140px; height: 140px; --c: #059669; }
.mc-ring.r4 { left: 56%; top: 56%; width: 150px; height: 150px; --c: #d97706; }
/* dot final positions via nth-child; scattered start positions when not revealed */
.mc-dot:nth-of-type(1)  { --c: #2563eb; left: 16%; top: 20%; } .mc-dot:nth-of-type(2)  { --c: #2563eb; left: 24%; top: 16%; } .mc-dot:nth-of-type(3)  { --c: #2563eb; left: 20%; top: 30%; } .mc-dot:nth-of-type(4)  { --c: #2563eb; left: 28%; top: 26%; }
.mc-dot:nth-of-type(5)  { --c: #db2777; left: 66%; top: 18%; } .mc-dot:nth-of-type(6)  { --c: #db2777; left: 74%; top: 14%; } .mc-dot:nth-of-type(7)  { --c: #db2777; left: 70%; top: 26%; } .mc-dot:nth-of-type(8)  { --c: #db2777; left: 78%; top: 24%; }
.mc-dot:nth-of-type(9)  { --c: #059669; left: 20%; top: 66%; } .mc-dot:nth-of-type(10) { --c: #059669; left: 28%; top: 62%; } .mc-dot:nth-of-type(11) { --c: #059669; left: 24%; top: 74%; } .mc-dot:nth-of-type(12) { --c: #059669; left: 32%; top: 70%; }
.mc-dot:nth-of-type(13) { --c: #d97706; left: 64%; top: 66%; } .mc-dot:nth-of-type(14) { --c: #d97706; left: 72%; top: 62%; } .mc-dot:nth-of-type(15) { --c: #d97706; left: 68%; top: 76%; } .mc-dot:nth-of-type(16) { --c: #d97706; left: 78%; top: 70%; }
.rv-on .mc-scatter:not(.in) .mc-dot { --c: #94a3b8; }
.rv-on .mc-scatter:not(.in) .mc-dot:nth-of-type(4n+1) { left: 48%; top: 44%; }
.rv-on .mc-scatter:not(.in) .mc-dot:nth-of-type(4n+2) { left: 40%; top: 52%; }
.rv-on .mc-scatter:not(.in) .mc-dot:nth-of-type(4n+3) { left: 54%; top: 56%; }
.rv-on .mc-scatter:not(.in) .mc-dot:nth-of-type(4n) { left: 46%; top: 38%; }
.mc-scatter .mc-dot { transition: left 1.3s var(--ease), top 1.3s var(--ease), background-color 0.8s ease 0.6s; }
.mc-feats { display: grid; grid-template-columns: 1fr 1fr; gap: 0.8rem; margin-top: 1.5rem; }
.mc-feats div { padding: 1rem; background-color: #fff; border: 1px solid var(--line); border-radius: 16px; }
.mc-feats h3 { font-size: 0.95rem; font-weight: 700; }
.mc-feats p { margin-top: 0.2rem; font-size: 0.84rem; line-height: 1.5; color: var(--ink-500); }

/* ---------- 4. Report card ---------- */
.mc-card { max-width: 980px; margin: 0 auto; background-color: #fff; border: 1px solid var(--line); border-radius: 26px; box-shadow: var(--shadow-lg); overflow: hidden; }
.mc-card-h { display: grid; grid-template-columns: 1.3fr 1fr 1fr; gap: 1rem; padding: 1.2rem 1.6rem; font-size: 0.78rem; font-weight: 800; letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-500); background-color: #f8fafc; border-bottom: 1px solid var(--line); }
.mc-card-h span:last-child { color: var(--brand-600); }
.mc-cr { display: grid; grid-template-columns: 1.3fr 1fr 1fr; gap: 1rem; align-items: center; padding: 1.1rem 1.6rem; border-bottom: 1px solid var(--line-soft); }
.mc-cr:last-child { border-bottom: none; }
.mc-cr h3 { font-size: 0.98rem; font-weight: 700; }
.mc-grade { display: flex; align-items: center; gap: 0.7rem; font-size: 0.84rem; line-height: 1.45; color: var(--ink-600); }
.mc-grade b { display: grid; place-items: center; flex-shrink: 0; width: 42px; height: 42px; font-size: 1rem; font-weight: 800; border-radius: 12px; }
.mc-grade.lo b { color: #be123c; background-color: #ffe4e6; }
.mc-grade.hi b { color: #fff; background: linear-gradient(160deg, #10b981, #047857); }
.rv-on .mc-card .mc-grade.hi b { transform: scale(0) rotate(-30deg); transition: transform 0.5s var(--ease); }
.rv-on .mc-card.in .mc-grade.hi b { transform: none; }
.mc-card.in .mc-cr:nth-child(3) .mc-grade.hi b { transition-delay: 0.15s; } .mc-card.in .mc-cr:nth-child(4) .mc-grade.hi b { transition-delay: 0.3s; } .mc-card.in .mc-cr:nth-child(5) .mc-grade.hi b { transition-delay: 0.45s; } .mc-card.in .mc-cr:nth-child(6) .mc-grade.hi b { transition-delay: 0.6s; }
.mc-for { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem; max-width: 980px; margin: 2rem auto 0; }
.mc-for div { padding: 1.2rem; border-radius: 18px; background: linear-gradient(160deg, #fdf2f8, #fff 60%); border: 1px solid #fbcfe8; }
.mc-for h3 { font-size: 0.98rem; font-weight: 700; }
.mc-for p { margin-top: 0.25rem; font-size: 0.86rem; line-height: 1.55; color: var(--ink-500); }

@media (max-width: 1024px) {
  .mc-intro, .mc-grow-wrap, .mc-seg-wrap { grid-template-columns: 1fr; gap: 2rem; }
}
@media (max-width: 760px) {
  .mc-sec { padding: 4.5rem 0; }
  .mc-wrap { padding: 0 1.25rem; }
  .mc-journey { height: auto; display: grid; grid-template-columns: 1fr 1fr; gap: 1.25rem; }
  .mc-journey svg { display: none; }
  .mc-tp { position: static; translate: none; width: auto; }
  .mc-nurture { padding: 1.1rem; border-radius: 22px; }
  .mc-tch { grid-template-columns: 36px 1fr; }
  .mc-tch em { grid-column: 2; justify-self: start; }
  .mc-scatter { height: 340px; }
  .mc-ring.r1, .mc-ring.r2, .mc-ring.r3, .mc-ring.r4 { width: 110px; height: 110px; }
  .mc-feats, .mc-for { grid-template-columns: 1fr; }
  .mc-card-h { display: none; }
  .mc-cr { grid-template-columns: 1fr; gap: 0.6rem; padding: 1rem; }
}
.mc-tp b, .mc-tp small { padding: 0.05rem 0.4rem; background-color: rgba(255, 255, 255, 0.92); border-radius: 6px; }
/* ==================== END PAGE SECTIONS ==================== */

/* ==================== FAQ (same design as home page) ==================== */
.faq { position: relative; overflow: hidden; padding: 6rem 0; background-color: var(--surface); border-top: 1px solid var(--line-soft, #eef2f7); }
.faq::before { content: ""; position: absolute; inset: 0; background: radial-gradient(ellipse 60% 40% at 50% 0%, rgba(59, 123, 246, 0.1), transparent 70%); pointer-events: none; }
.faq-inner { position: relative; z-index: 1; max-width: 1100px; margin: 0 auto; padding: 0 2rem; }
.faq-head { display: flex; flex-direction: column; align-items: center; margin-bottom: 3rem; text-align: center; }
.faq-pill { display: inline-flex; align-items: center; gap: 0.5rem; margin-bottom: 1.5rem; padding: 0.375rem 0.875rem 0.375rem 0.5rem; font-size: 0.8rem; font-weight: 700; color: var(--brand-700); background-color: var(--surface); border: 1px solid #d0e1fd; border-radius: 999px; box-shadow: 0 2px 6px rgba(37, 99, 235, 0.06); }
.faq-pill b { padding: 0.2rem 0.5rem; font-size: 0.675rem; font-weight: 800; letter-spacing: 0.05em; text-transform: uppercase; color: #fff; background: var(--brand-600); border-radius: 999px; }
.faq-title { margin: 0 0 1.25rem; font-size: clamp(2rem, 4vw, 2.75rem); font-weight: 800; line-height: 1.1; letter-spacing: -0.035em; color: var(--ink-900); }
.faq-desc { max-width: 660px; margin: 0; font-size: 1.1rem; line-height: 1.65; color: var(--ink-600); }
.faq-desc strong { color: var(--ink-900); }
.faq-list { display: flex; flex-direction: column; gap: 0.875rem; }
.faq-item { background-color: #eef4ff; border: 1px solid transparent; border-radius: 20px; transition: background-color 0.3s ease, border-color 0.3s ease, box-shadow 0.3s ease; }
.faq-item:hover { border-color: #d0e1fd; }
.faq-item.is-open { background-color: var(--surface); border-color: var(--line, #e2e8f0); box-shadow: 0 18px 40px -20px rgba(37, 99, 235, 0.3); }
.faq-question { display: flex; align-items: center; justify-content: space-between; gap: 1rem; width: 100%; padding: 1.1rem 1.1rem 1.1rem 1.5rem; font: inherit; font-size: 1rem; font-weight: 700; line-height: 1.4; text-align: left; color: var(--ink-900); background: none; border: none; border-radius: 20px; cursor: pointer; }
.faq-question:focus-visible { outline: 3px solid rgba(37, 99, 235, 0.3); outline-offset: 2px; }
.faq-icon { display: grid; place-items: center; flex-shrink: 0; width: 38px; height: 38px; color: var(--ink-700); background-color: var(--surface); border-radius: 50%; box-shadow: 0 2px 6px rgba(11, 19, 36, 0.06); transition: transform 0.3s var(--ease), color 0.2s ease, background-color 0.2s ease; }
.faq-icon svg { display: block; width: 16px; height: 16px; fill: none; stroke: currentColor; stroke-width: 2.25; stroke-linecap: round; stroke-linejoin: round; }
.faq-question:hover .faq-icon { color: var(--brand-600); }
.faq-item.is-open .faq-icon { color: var(--ink-900); background-color: #e2eafa; box-shadow: none; transform: rotate(45deg); }
.faq-answer { display: grid; grid-template-rows: 0fr; transition: grid-template-rows 0.35s var(--ease); }
.faq-item.is-open .faq-answer { grid-template-rows: 1fr; }
.faq-answer-inner { overflow: hidden; }
.faq-answer p { margin: 0; padding: 0 4.5rem 1.35rem 1.5rem; font-size: 0.9rem; line-height: 1.7; color: var(--ink-500); }

@media (max-width: 640px) {
  .faq { padding: 3.5rem 0; }
  .faq-inner { padding: 0 1.25rem; }
  .faq-head { margin-bottom: 2.25rem; }
  .faq-desc { font-size: 1rem; }
  .faq-question { padding: 0.95rem 0.9rem 0.95rem 1.15rem; font-size: 0.925rem; }
  .faq-icon { width: 34px; height: 34px; }
  .faq-answer p { padding: 0 1.15rem 1.15rem; }
}
@media (prefers-reduced-motion: reduce) {
  .faq-answer, .faq-icon { transition: none; }
}


/* ==================== SEO SECTIONS (page design) ==================== */
.kw-section, .alt-section, .rel-section {
  --kw-accent: #db2777;
  --kw-accent-ink: color-mix(in srgb, #db2777 82%, #000);
  --kw-tint: color-mix(in srgb, #db2777 9%, #fff);
  --kw-tint-2: color-mix(in srgb, #db2777 16%, #fff);
  --kw-ink: var(--ink-900, #0b1324);
  --kw-text: var(--ink-600, #475569);
  --kw-line: var(--line, #e6ebf2);
  position: relative;
  padding: 6rem 0;
  background-color: var(--surface, #fff);
}
.kw-inner, .rel-inner, .alt-inner { max-width: 1200px; margin: 0 auto; padding: 0 2rem; }

/* Badge: same pill as the page headers (ph-badge) */
.kw-badge {
  display: inline-flex; width: fit-content; max-width: 100%; align-items: center; gap: 0.6rem;
  padding: 0.3rem 0.9rem 0.3rem 0.3rem; margin-bottom: 1.4rem; font-size: 0.8rem; font-weight: 600;
  color: var(--ink-700, #334155); background-color: rgba(255, 255, 255, 0.85); border: 1px solid var(--kw-line);
  border-radius: 999px; box-shadow: var(--shadow-md, 0 8px 24px rgba(11, 19, 36, 0.06));
}
.kw-badge b {
  padding: 0.2rem 0.6rem; font-size: 0.7rem; font-weight: 700; letter-spacing: 0.04em; text-transform: uppercase;
  color: #fff; background: linear-gradient(180deg, var(--brand-500, #3b7bf6), var(--brand-600, #2563eb)); border-radius: 999px;
}

/* ---------- Keyword section: copy + product panel ---------- */
.kw-section .kw-inner { display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr); gap: 4.5rem; align-items: center; }
.kw-section.kw-flip .kw-copy { order: 2; }
.kw-copy h2 { margin: 0 0 1.1rem; font-size: clamp(2rem, 3.6vw, 2.75rem); font-weight: 800; line-height: 1.12; letter-spacing: -0.035em; color: var(--kw-ink); }
.kw-lead { margin: 0 0 1.75rem; font-size: 1.05rem; line-height: 1.75; color: var(--kw-text); }
.kw-lead strong { color: var(--kw-ink); }
.kw-list { display: grid; gap: 1.1rem; margin: 0; padding: 0; list-style: none; }
.kw-item { display: grid; grid-template-columns: 28px minmax(0, 1fr); gap: 0.9rem; align-items: start; }
.kw-check { display: grid; place-items: center; width: 28px; height: 28px; margin-top: 1px; color: var(--kw-accent-ink); background: var(--kw-tint-2); border-radius: 8px; }
.kw-check svg { width: 15px; height: 15px; stroke-width: 3; }
.kw-item h3 { margin: 0 0 0.25rem; font-size: 1rem; font-weight: 700; line-height: 1.4; color: var(--kw-ink); }
.kw-item p { margin: 0; font-size: 0.92rem; line-height: 1.65; color: var(--kw-text); }
.kw-item a, .alt-card a { font-weight: 700; color: var(--kw-accent-ink); text-decoration: none; }

.kw-visual { position: relative; padding: 2rem 1rem 3rem; }
.kw-visual::before { content: ""; position: absolute; inset: 8% 4%; background: radial-gradient(closest-side, var(--kw-tint-2), transparent); filter: blur(10px); }
.kw-panel { position: relative; overflow: hidden; background: var(--surface, #fff); border: 1px solid var(--kw-line); border-radius: 22px; box-shadow: var(--shadow-lg, 0 24px 60px -12px rgba(11, 19, 36, 0.18)); }
.kw-panel-head { display: flex; align-items: center; gap: 0.8rem; padding: 1rem 1.25rem; color: #fff; background: linear-gradient(135deg, var(--kw-accent), var(--kw-accent-ink)); }
.kw-panel-logo { display: grid; place-items: center; width: 38px; height: 38px; background: rgba(255, 255, 255, 0.18); border-radius: 11px; }
.kw-panel-logo svg { width: 19px; height: 19px; }
.kw-panel-head strong { display: block; font-size: 0.95rem; font-weight: 700; }
.kw-panel-head small { display: block; font-size: 0.72rem; opacity: 0.8; }
.kw-live { display: inline-flex; align-items: center; gap: 0.4rem; margin-left: auto; padding: 0.25rem 0.6rem; font-size: 0.7rem; font-weight: 700; color: var(--kw-accent-ink); background: #fff; border-radius: 999px; }
.kw-live i { width: 6px; height: 6px; background: #22c55e; border-radius: 50%; box-shadow: 0 0 0 3px rgba(34, 197, 94, 0.2); }
.kw-ico { display: grid; place-items: center; flex-shrink: 0; width: 36px; height: 36px; color: var(--kw-accent-ink); background: var(--kw-tint); border-radius: 10px; }
.kw-ico svg { width: 17px; height: 17px; }
.kw-panel-rows { margin: 0; padding: 0.4rem 0; list-style: none; }
.kw-panel-rows li { display: flex; align-items: center; gap: 0.85rem; padding: 0.8rem 1.25rem; border-bottom: 1px solid var(--line-soft, #f0f3f8); }
.kw-panel-rows li:last-child { border-bottom: 0; }
.kw-row-txt { flex: 1; min-width: 0; font-size: 0.88rem; font-weight: 600; color: var(--kw-ink); }
.kw-panel-rows em { display: inline-flex; align-items: center; gap: 0.25rem; font-size: 0.72rem; font-style: normal; font-weight: 700; color: #15803d; }
.kw-panel-rows em svg { width: 13px; height: 13px; stroke-width: 3; }
.kw-panel-tiles { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0.75rem; margin: 0; padding: 1.1rem; list-style: none; }
.kw-panel-tiles li { display: flex; flex-direction: column; gap: 0.6rem; padding: 1rem; background: var(--surface-muted, #f7f9fc); border: 1px solid var(--line-soft, #f0f3f8); border-radius: 14px; }
.kw-panel-tiles b { font-size: 0.85rem; font-weight: 700; line-height: 1.35; color: var(--kw-ink); }
.kw-panel-tiles em { width: fit-content; padding: 0.15rem 0.5rem; font-size: 0.68rem; font-style: normal; font-weight: 700; color: #15803d; background: #dcfce7; border-radius: 999px; }
.kw-panel-foot { display: flex; justify-content: space-between; gap: 1rem; padding: 0.85rem 1.25rem; font-size: 0.75rem; color: var(--ink-500, #64748b); background: var(--surface-muted, #f7f9fc); border-top: 1px solid var(--line-soft, #f0f3f8); }
.kw-panel-foot b { color: var(--kw-accent-ink); }
.kw-toast { position: absolute; bottom: 0; left: 0; display: flex; align-items: center; gap: 0.7rem; max-width: 280px; padding: 0.75rem 1rem 0.75rem 0.75rem; background: var(--surface, #fff); border: 1px solid var(--kw-line); border-radius: 16px; box-shadow: var(--shadow-lg, 0 24px 60px -12px rgba(11, 19, 36, 0.18)); }
.kw-toast-ico { display: grid; place-items: center; flex-shrink: 0; width: 34px; height: 34px; color: #fff; background: linear-gradient(180deg, #22c55e, #16a34a); border-radius: 10px; }
.kw-toast-ico svg { width: 17px; height: 17px; stroke-width: 3; }
.kw-toast b { display: block; font-size: 0.82rem; font-weight: 700; line-height: 1.3; color: var(--kw-ink); }
.kw-toast small { display: block; font-size: 0.72rem; color: var(--ink-500, #64748b); }

/* ---------- Related solutions: one rounded card with tinted link chips ---------- */
.rel-section { padding-top: 2rem; }
.rel-card { padding: 2.25rem; background: var(--surface, #fff); border: 1px solid var(--kw-line); border-radius: 28px; box-shadow: 0 18px 50px -30px rgba(11, 19, 36, 0.25); }
.rel-top { display: flex; align-items: flex-end; justify-content: space-between; gap: 1.5rem; margin-bottom: 1.75rem; }
.rel-top .kw-badge { margin-bottom: 0.9rem; }
.rel-top h2 { margin: 0; font-size: clamp(1.6rem, 3vw, 2.1rem); font-weight: 800; line-height: 1.15; letter-spacing: -0.03em; color: var(--kw-ink); }
.rel-all { flex-shrink: 0; display: inline-flex; align-items: center; gap: 0.4rem; padding: 0.65rem 1.1rem; font-size: 0.88rem; font-weight: 700; color: var(--kw-ink); text-decoration: none; background: var(--surface, #fff); border: 1px solid var(--kw-line); border-radius: 12px; box-shadow: var(--shadow-md, 0 8px 24px rgba(11, 19, 36, 0.06)); transition: border-color 0.2s ease, color 0.2s ease; }
.rel-all:hover { color: var(--brand-600, #2563eb); border-color: var(--brand-600, #2563eb); }
.rel-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0.75rem; margin: 0; padding: 0; list-style: none; }
.rel-grid a { display: flex; align-items: center; gap: 0.9rem; height: 100%; padding: 0.95rem 1rem; text-decoration: none; background: var(--surface, #fff); border: 1px solid var(--kw-line); border-radius: 16px; transition: background-color 0.2s ease, border-color 0.2s ease, transform 0.2s ease; }
.rel-grid a:hover { background: var(--surface, #fff); border-color: color-mix(in srgb, var(--kw-accent) 40%, #fff); transform: translateY(-2px); }
.rel-grid a:focus-visible { outline: 3px solid color-mix(in srgb, var(--kw-accent) 40%, transparent); outline-offset: 2px; }
.rel-ico { display: grid; place-items: center; flex-shrink: 0; width: 40px; height: 40px; color: #fff; background: var(--kw-accent); border-radius: 12px; box-shadow: 0 2px 6px rgba(11, 19, 36, 0.06); }
.rel-ico svg { width: 19px; height: 19px; }
.rel-txt { flex: 1; min-width: 0; }
.rel-txt strong { display: block; font-size: 0.95rem; font-weight: 700; color: var(--kw-ink); }
.rel-txt-desc { display: block; margin-top: 0.15rem; font-size: 0.8rem; line-height: 1.45; color: var(--kw-text); }
.rel-arrow { flex-shrink: 0; color: var(--kw-accent); transition: transform 0.2s ease; }
.rel-grid a:hover .rel-arrow { transform: translateX(3px); }

/* Breadcrumb in the hero, above the badge */
.crumbs { position: relative; z-index: 2; display: flex; flex-wrap: wrap; align-items: center; justify-content: flex-start; gap: 0.4rem; margin: 0 0 1.1rem; padding: 0; list-style: none; font-size: 0.85rem; color: var(--ink-500, #64748b); }
.crumbs li { display: inline-flex; align-items: center; gap: 0.4rem; }
.crumbs li + li::before { content: "›"; color: var(--ink-400, #94a3b8); }
.crumbs a { font-weight: 600; color: #2563eb; text-decoration: none; }
.crumbs a:hover { text-decoration: underline; }
.crumbs [aria-current="page"] { font-weight: 600; color: #0b1324; }

/* Contextual links in body copy: no underline, keep the paragraph colour */
main p a.ctx-link { color: inherit; font-weight: 600; text-decoration: none; }

@media (max-width: 1000px) {
  .kw-section .kw-inner { grid-template-columns: minmax(0, 1fr); gap: 2.5rem; }
  .kw-section.kw-flip .kw-copy { order: 0; }
  .kw-visual { max-width: 520px; width: 100%; margin: 0 auto; }
  .rel-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 640px) {
  .kw-section, .rel-section, .alt-section { padding: 3.5rem 0; }
  .rel-section { padding-top: 1rem; }
  .kw-inner, .rel-inner, .alt-inner { padding: 0 1rem; }
  .kw-visual { padding: 1rem 0 3.5rem; }
  .kw-toast { left: 0.5rem; right: auto; }
  .rel-card { padding: 1.5rem 1.1rem; border-radius: 22px; }
  .rel-top { flex-direction: column; align-items: flex-start; }
  .rel-grid, .alt-grid { grid-template-columns: minmax(0, 1fr); }
  .alt-card:last-child:nth-child(3n + 1) { grid-column: auto; }
}
@media (prefers-reduced-motion: reduce) {
  .rel-grid a, .rel-arrow { transition: none; }
}
/* Hero badge sits inside the H1 (keyword first); keep it looking like the normal badge */
main h1 .ph-badge.h1-badge {
  display: flex; width: fit-content; max-width: 100%; margin: 0 0 1.4rem;
  font-size: 0.8rem; font-weight: 600; line-height: 1.4; letter-spacing: 0; text-transform: none;
  -webkit-text-fill-color: currentColor;
}
main h1 .ph-badge.h1-badge b { display: inline; }
main h1 .ph-badge.h1-badge b::before { content: attr(data-label); }
/* ==================== END SEO SECTIONS ==================== */